The McCoy College Brand

At Texas State, we make the future.
Our brand isn’t a logo, a slogan, or a campaign. Our brand is the feelings we evoke when people think of us. It’s everything we do. It's what we say and how we say it. It’s the impression we give. It’s our history and everything we’re striving for in the future. It’s the impact we make. It’s the community we build and the relationships we form with the world beyond our campuses. It’s why promising students and exceptional faculty come here, and why they recommend Texas State to others.

The Texas State brand voice is:  
personal, plainspoken, optimistic, empathetic, confident, talented, and focused on the future.

The McCoy College brand voice is:  
supportive, empowering, inspirational, bold, and confident — and often distinctly Texan.

Building leaders. Building Texas.

Understanding your audience is crucial. In fact, it's the key to everything in marketing and communications. When you consider the interests of your audience, you are far more likely to understand how messaging will be received, as well as which types communication and marketing platforms will be most effective.

With that in mind, audience assessment should be your first step in any marketing or communication task, before you even determine your subject matter or your goals.

We would love to help you reach audiences more effectively. Fill out our Marketing Project Request form to get started with a consultation.