Founder & CEO | People With Purpose
Danielle Duell is a business leader, purpose-led strategist and entrepreneur. Her economic philosophy is “for profit and for the greater good” and her vision is for shared value creation to become the dominant mindset of business leaders around the world within her lifetime.
Throughout her career, Danielle has worked across numerous industries. Danielle co-founded Riverlife Adventure and Function Centre and Riverlife Mirrabooka aboriginal experience. Prior to winning an Executive Education scholarship to Harvard Business School, Danielle completed an MBA at QUT with concentrations in Strategy and Entrepreneurship. Danielle then worked as inaugural CEO of the Spicers Group of retreats, restaurants, day spas, cattle farms, nature refuges and outdoor adventures.
She is the founder and Chair of Australian Harvard Women and an Adjunct Professor at the University of Queensland where she teaches in the MBA program. She was recently appointed as inaugural Industry Fellow of the Centre for Future Enterprise at the Queensland University of Technology.
Danielle’s primary business role is Founder and CEO of Certified B Corp - People With Purpose - a consulting and leadership development company that helps other businesses become sustainably competitive and impactful by developing purpose-led strategies and purposeful leaders.
People With Purpose
Founded in 2014 by Danielle Duell, People With Purpose is a consulting and leadership development company with global expertise in purpose-led business.
People With Purpose helps businesses become sustainably competitive and impactful by developing purpose-led strategies and purposeful leaders.
The team at People With Purpose believes in making profit purposefully and specializes in helping organizations intentionally create economic value (profit) in ways that also create value for society (people) and the environment (planet). Our vision is for this to become the dominant mindset and practice of leaders all around the world within our lifetime.
People With Purpose became a certified B Corporation in 2019.
Our purpose is to equip business to improve the world.