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Texas State University

Beta Gamma Sigma

image of Beta Gamma Sigma key

Beta Gamma Sigma (BGS) is the International Business Honor Society that recognizes and honors top performing students from around the world in business schools accredited by AACSB, the Association to Advance Collegiate Schools of Business. It recognizes the top 10% of undergraduate students, top 20% of graduate students and all doctoral candidates that have successfully defended their dissertation at an AACSB-accredited school. AACSB accredits approximately 5% of business schools worldwide. There are more than 600 collegiate chapters, 32 alumni chapters and 13 alumni networks with lifetime members in over 190 countries. BGS was founded on and continues to promote the values of honor and integrity, the pursuit of wisdom, earnestness, and service.

At the recognition ceremony new members will hear the significance of Beta, Gamma and Sigma, and recite the new members' pledge that is found below.

Beta signifies honor..Honor is personal integrity and excellence of character. It is an enduring quality found in all persons who deserve to lead others. 

Gamma signifies wisdom..Wisdom is knowledge tested by experience and tempered by discerning judgement It abhors prejudice; it insists upon freedom of thought and expression.

Sigma signifies earnestness...earnestness is enthusiasm measured by achievement, disciplined by reason and ennobled by sincerity. It is that dynamic quality which is essential for all great achievement. 

New Member Pledge

I pledge myself to maintain and uphold the ideals and principles of Beta Gamma Sigma, the scholastic business honor society. I will guard and cherish Honor; I will strive ever to acquire Wisdom and use it for the betterment of mankind; I will cultivate Earnestness in all my undertakings. As a member of this chapter of Beta Gamma Sigma, I will recognize my obligation to assist and cooperate in the development of its purposes. I will seek by all honorable means to advance the interests of the College/University, of my community and of my nation.

Beta Gamma Sigma 2021 Honorees

Beta Gamma Sigma Chapter Honorees are selected by individual collegiate chapters because of “distinction primarily in business and administration who possess those qualifies that Beta Gamma sigma fosters….”

Dr. Mary Ann Stutts
Dr. Mary Ann Stutts, Distinguished Professor Emeritus

Retired Professor of Marketing from the McCoy College of Business Administration and a Distinguished Professor Emeritus at Texas State University.  Co-advised teams in the American Advertising Federation (AAF) Student Competition for 5 years at Arizona State University and 35 years at Texas State University.  Teams under my guidance advanced to national competition 14 times over that time period, winning two national championships and placing among the top 2-4 teams at nationals 9 times.

Teaching: awards include the American Advertising Federation Outstanding Educator Award, AAF 10th District Outstanding Teaching Award, Texas State Presidential Award for Teaching Excellence, Outstanding Teacher Award in the McCoy College of Business, Texas State Alumni Association Teaching Award of Honor, Austin Advertising Federation Outstanding Teacher (3 times), San Antonio Advertising Federation Silver Medal Award, and the Everette Swinney Faculty Senate Teaching Award.  

Research: published in journals such as the Journal of Advertising, Journal of Academy of Marketing Science, Journal of Marketing and Public Policy, Journal of Health Care Marketing, Journal of Consumer Affairs, Journal of Consumer Behaviour, and Journal of Promotion Management.

Service:  Nationally: served as Chair of the Academic Division of the American Advertising Federation and President of the American Academy of Advertising.

Regionally: served as VP of Education on the Austin Advertising Federation Board of Directors and as a member of the American Advertising Federation 10th District Foundation Board.  

Photo of Hope Koch
Dr. Hope Koch, Godfrey Sullivan Chair & Associate Professor

The first in her family to attend college, Hope is an Associate Professor in Baylor University’s Information Systems & Business Analytics Program.  She oversees the program’s career building efforts and holds the Godfrey Sullivan Chair.  

As a 5th generation Texan, Hope invests in her community.  She has served on development boards at Texas State University, Temple College, and Baylor University.  Since 2002, she and her husband have operated the Callaway Foundation, which grants nearly $500,000 in college scholarships annually.

Hope is a fitness enthusiast and has competed in the Escape from Alcatraz Triathlon, climbed the highest mountain in Africa, and hiked across the Grand Canyon Rim-to-Rim.