Skip to Content
Texas State University

Mission & Strategic Priorities

McCoy College Mission:

The mission of the McCoy College of Business Administration is to foster an engaged learning community that prepares a diverse student population for successful business careers as responsible global citizens.  The College complements these efforts with research that adds to knowledge, provides solutions to business challenges, and contributes to pedagogical advances.

McCoy Vision:

The McCoy College is committed to being a leader in experiential business education and business relevant, socially significant research.  With a focus on maintaining AACSB accreditation including separate accounting accreditation, the college is dedicated to providing quality programs, recruiting and supporting a distinguished faculty, and continuous improvement.  Through mission-based activities and strategic innovation, the college prepares students for meaningful professional lives and as members of society; fosters academic and professional engagement of faculty and students; and strives to impact business theory, teaching and practice.

McCoy College Strategic Goals:

  1. Maintain AACSB accreditation for business and accounting

  2. Develop a strong research culture contributing to Texas State’s Emerging Research University status while maintaining quality teaching

  3. Increase graduate student enrollment by providing innovative, market-driven programs

  4. Focus on global business initiatives

  5. Provide a learning environment that enhances and supports diversity

  6. Foster McCoy College enhancement and collaboration with the business community with primary emphasis on small and medium-size businesses

  7. Sustain a development program

  8. Support and enhance the student learning environment

Guiding Principles for Strategic Decision Making:

  1. Alignment with McCoy College mission and strategic goals

  2. Availability of sufficient resources for excellence and quality while exceeding accreditation standards

  3. Delivery of programs that respond to market demand and benefit students

Planning Process:

Included in the planning process were student groups, a joint meeting of eight college advisory boards, meetings of each department, two college meetings, and discussion and prioritization by the McCoy College of Business Council (CBAC).

McCoy College of Business Top Five 2017-2023 Strategic Priorities