Twister Marquiss

Manager, Marketing and Communications

Twister Marquiss wearing a suit and tie in a McCoy Hall office

Marketing and Communications

McCoy Hall 532

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Twister Marquiss joined the McCoy College of Business in July 2021, becoming its first Manager of Marketing and Communications (MarCom). He oversees the MarCom Team with a focus on driving the college’s marketing, strategic communications, and public relations initiatives. His responsibilities include strengthening the McCoy College brand voice and reputation, promoting programs and research, and developing connected communications across the organization. He has extensive experience in finding and sharing the personal and organizational stories that support inclusive workplace cultures and build brand pride.

Twister previously served as Director of the Common Experience at Texas State University. During his four-plus years as director, the Common Experience was the nation's #1 initiative of its kind, setting numerous national benchmarks for event attendance and social media engagement, providing a model for other institutions. He was a faculty member at Texas State for 18 years, teaching courses in the Department of English, Honors College, and University College. He has held editorial and design positions with numerous journals and magazines, and his fiction and photography have appeared in Narrative Magazine and other publications. He also hosted a one-time segment for CNN Headline News.

Twister earned a terminal M.F.A. in Creative Writing from Texas State, where he was a Mitte Foundation Scholar, and a B.A. in English from the Honors Program at St. Mary's University in San Antonio, where he was recruited to be Sports Information Director — his first position in university marketing and communications — when he was just 19 years old. ✯

About That Nickname

He was given the nickname "Twister" when he was just one day old — a young cousin couldn't pronounce his birth name: Christopher. The moniker stuck.

Areas of Expertise

  • strategic and tactical marketing
  • media relations
  • organizational communications
  • social media engagement and strategy
  • graphic design
  • storytelling
  • creative direction
  • website design and content development
  • analytics research and application

Marketing and Communications

McCoy Hall 532
Texas State University
601 University Drive
San Marcos, TX 78666