Nichole Black

Digital Marketing Strategist

Nichole Black in business attire

Digital Marketing Strategist
McCoy Hall 538

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Nichole Black joined the McCoy College Marketing and Communications (MarCom) Team in November 2021 as Digital Marketing Strategist. In this role, she develops targeted digital advertising on web and social media, with particular emphasis on promoting McCoy College graduate programs and further elevating the college's profile throughout the region and nationally. She oversees CRM email platform communication and tactical promotions on digital monitors throughout McCoy Hall. She also shares oversight of McCoy College's entire digital presence, including websites and social media.

Nichole is a recent McCoy College graduate — she earned a B.B.A. in Management in 2020. During her time as a student at Texas State, she held positions as a communications intern in the Office of Human Resources, a specialty show host on KTSW 89.9, a communications intern with Schlitterbahn Waterparks & Resorts, and a marketing intern for Satori Marketing in Houston. After graduation, she joined Carson Properties in San Marcos as marketing specialist, a role she held prior to joining the McCoy College MarCom Team. ✯

Areas of Expertise

  • digital marketing strategy
  • graphic design
  • storytelling
  • social media content and strategy
  • website design
  • CRM email communication

Marketing and Communications

McCoy Hall 532
Texas State University
601 University Drive
San Marcos, TX 78666