Skip to Content

September 19, 2017: Rio Rodriguez

Rio Rodriguez, owner of San Marvelous and I Love SMTX

While in college at Texas State University, Rodriguez started his first business called Rockstar Productions. Rockstar was a company that specialized in promotions, events, branding, and strategic marketing. He led a team of 10 employees that produced over 24 marketing campaigns in less than 2 years.

After college Rodriguez planned to move to New York but after consideration he decided to stay in San Marcos to pursue an idea that he had had as a student. He always wanted a “San Marvelous” t-shirt to remind him of his experiences in San Marcos and so he decided to trademark the name and pursue his dream of starting his own clothing brand.

His love for Texas State and San Marcos gave him inspiration for San Marvelous. His goal was to create a fun product where he could apply his skills in photography, branding, design, leadership, strategic marketing, and social media. His experiences with San Marvelous led him to learn a lot about the retail business and how it is constantly changing in the market place. After 5 years of business Rodriguez decided to switch gears and focus on creating a new marketing agency called I Love SMTX.

Rodriguez is originally from Dallas but he currently resides in San Marcos. When he isn’t working on a new project he can usually be found doing a photo shoot or hanging out with his friends on the square. He has a degree in Fashion Merchandising and Business Administration and loves to travel and go on adventures in his free time.