Denise Smart is dean and professor of marketing of the McCoy College of Business Administration at Texas State University, a campus of more than 38,000 students. The McCoy College serves approximately 4,200 undergraduate and 400 graduate business students, and 2800 others pursuing minors in business. Prior to becoming dean in January 2000, she served as the associate dean of the College of Business Administration at the University of Nebraska at Omaha and chair of the Department of Marketing. She has a Ph.D. in business administration from Texas A&M University, an MBA from the University of South Dakota, and a bachelor of science from South Dakota State University. Her research interests are in advertising, consumer communication with manufacturers, and marketing education.
Dean Smart's teaching has been recognized by the Association of Former Students of Texas A&M University Distinguished Teaching Award for the College of Business Administration, the Outstanding Educator Award from the Greater Omaha Chapter of the American Marketing Association, and the University of Nebraska at Omaha Executive MBA Professor of the Year Award. In 2005 she was named Students in Free Enterprise “Most Supportive Dean of the Year.”
Dean Smart is a past president of the American Marketing Association Academic Division, the Southern Marketing Association, the Council of Texas Business Deans and the Southwestern Business Deans' Association; and serves on the advisory boards of AACSB, Beta Gamma Sigma, the honor society for AACSB accredited schools of business, Southwest Texas Border Regional Small Business Development Centers, and the McCoy College Development Foundation. She is chair of the AACSB Continuous Improvement Committee, a facilitator for the AACSB New Dean's Seminar and served as a member of the Blue Ribbon Committee on Accreditation Quality that was charged with revising accreditation standards.