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Mission Statement

MISSION
The McCoy College of Business Administration is a student-centered learning community dedicated to sharing values, knowledge and skills that enable students to compete responsibly and successfully in a global business environment. The College serves a diverse population of undergraduate and graduate students primarily from Texas. Emphasizing an applied orientation, we value teaching excellence and intellectual contributions, complemented by service.
VISION
The McCoy College of Business Administration will be recognized as a leading student-centered public college of business and a model for excellence in applied business education and research.
VALUES
The mission reflects the responsibility of the College to make the education of its students the focus of all activities and to create and continuously improve programs that add value to students’ educational experiences through relevance and quality. The foundation of the College is an enthusiastic, student-oriented faculty knowledgeable in their discipline through the pursuit of intellectual contributions, professional development, and business experience. They are active in academic, professional, and civic service, and they also mentor students and support student organizations. The following values are widely shared within the College and are fundamental to its success:
  1. Excellence in all endeavors through reliance on self-study and continuous improvement
  2. Integrity and adherence to professional and ethical standards
  3. Commitment to the personal and professional development of faculty, staff, and students
  4. Responsiveness, accountability, and contribution to the community and region
  5. Respect for individuals and a diverse culture that creates community among faculty, staff, and students.
STRATEGIC GOALS
The following goals give direction to the McCoy College of Business Administration mission, and recognize that scholarship and service support aid the primary focus of teaching and learning.
  1. Maintain AACSB standards and pursue separate accounting accreditation
  2. Develop a strong research culture while maintaining quality teaching
  3. Increase graduate student enrollment by providing innovative, market-driven programs
  4. Focus on Latin American business initiatives
  5. Foster business community relationships with primary emphasis on small and medium-size businesses
  6. Provide an environment for our learning community that enhances and supports diversity
  7. Sustain a development program
  8. Support a dynamic student learning environment