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Mission and Learning Goals

Mission Statement:

The McCoy College of Business Administration is a student-centered learning community dedicated to sharing values, knowledge and skills that enable students to compete responsibly and successfully in a global business environment. The College serves a diverse population of undergraduate and graduate students primarily from Texas. Emphasizing an applied orientation, we value teaching excellence and intellectual contributions, complemented by service.


The McCoy College of Business Administration will be recognized as a leading student-centered public college of business and a model of excellence in applied business education and research.


The mission reflects the responsibility of the McCoy College to make the education of its students the focus of all activities and to create and continuously improve programs that add value to students' educational experiences through relevance and quality. The foundation of the McCoy College is an enthusiastic, student-oriented faculty knowledgeable in their discipline through the pursuit of intellectual contibutions, professional development and business experience. They are active in academic, professional and civic service, and they also mentor students and support student organizations.

The following values are widely shared within the McCoy College and are fundamental to its success:

  • Excellence in all endeavors through reliance on self-study and continuous improvement
  • Integrity and adherence to professional and ethical standards
  • Commitment to the personal and professional development of faculty, staff and students
  • Responsiveness, accountability and contribution to the community and region
  • Respect for individuals and a diverse culture that creates community among faculty, staff and students.

Undergraduate Learning Goals

In professional organizations and situations, McCoy College graduates should be able to:

Conceptualize a complex issue and express it in a coherent written or oral statement. Graduates should understand the importance of effective communication. They should be able to develop well-written reports, memos, and letters; make effective oral presentations; explain and interpret findings and conclusions; justify conclusions or recommendations; and organize ideas into a coherent train of thought. 

Apply critical and reflective thinking skills and use analytical tools to evaluate information, solve problems, and make sound decisions
. Graduates should be able to carefully and logically analyze data, information, problems, and ideas from multiple perspectives. They may demonstrate these critical and reflective thinking skills through their ability, in a variety of circumstances, to synthesize information and evaluate its logic, validity, and relevance; arrive at reasoned conclusions, make informed decisions, and solve challenging problems; and generate or explore new questions.

Apply information technology skills to organizational problems and decisions. Graduates should be able to use information technology in their work environment and to understand the impact of that technology in various organizational contexts.

Understand ethical behavior in personal and business interactions.
Graduates should understand ethical concepts, recognize ethical dilemmas, and employ ethical reasoning in assessing how those dilemmas should be resolved.

Apply the skills needed for effective teamwork and understand the importance of group dynamics in achieving organizational goals. Graduates should be able to work productively in groups with diverse participants and across cross-functional environments to accomplish assigned or self-developed tasks and goals.

Comprehend the importance of pluralism and cross-cultural diversity
. Graduates should appreciate the benefits of cultural, ethnic, religious, and other background differences that individuals and groups bring to an organization.  They should understand the impact of globalization and pluralism in their personal and professional relationships.