The Texas State entry into the American Marketing Association (AMA) Collegiate Case Competition was selected as one of ten finalists among 123 entries.
The American Marketing Association is the largest marketing association in North America and there are over 350 student chapters. Finalists were chosen based on a written entry. Some of the other finalists include University of Pennsylvania, Temple University, University of Wisconsin-Whitewater, and University of Nevada–Las Vegas. This year the case client is the Hershey Company and the product is Cool Blasts under the Ice Breakers brand. The case challenge was to develop a marketing plan for Ice Breakers Cool Blasts. The task was to develop a plan to increase awareness, interest and trial of the product. As finalists, the Texas State students will be presenting their case recommendations at the Annual AMA International Collegiate Conference in New Orleans, LA on March 17, 2016 to judges from the Hershey Company. Students who participated in this case submission include: Seth Thamm, Katelyn Angelino, Sydney Arguijo, Angela Guzman, Umreen Imam, Austin Kuithe, Christina Lehman, Nadia Lopez, Fabiola Sanchez, and Amanda Zanella. Dr. Gail Zank is the advisor to the group.
Congratulations to the group on their excellent performance and good luck in New Orleans!