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September 20, 2016: Ms. Tiffany Yeates

YeatesOwner, Gruene Outfitters

In 2000, Tiffany Fluitt Yeates began working at Gruene Outfitters, a successful retail store, in New Braunfels, while in school at the McCoy College of Business, Texas State University. As an avid fisherperson, she quickly caught on to fly-fishing, and fell in love with the sport and the retail business. After graduating, she stayed on and ran the shop until the winter of 2006, when she purchased the store from Ray Box.
Gruene Outfitters has been in business since 1989. The store serves the pubic with outdoor soft goods, casual and comfortable clothing and accessories, as well as fly-fishing gear and instruction. The store promotes outdoor activities and is a vital part of the historic district of Gruene.
Tiffany has a passion for her job and makes it her duty to research and buy the correct products for the store, keep the place running smoothly and efficiently and maintain enthusiasm and motivation. She has implemented many changes in the store, including the addition of footwear and women’s clothing, an expanded fly shop and many secretarial changes as well.
Tiffany is a fly-casting instructor and U.S. Coast Guard certified Captain. She is an area representative for the Guadalupe River Chapter of Trout Unlimited and volunteers time to promote the growth of fly-fishing. An avid fly-fisher, she hosts trips to Mexico and the Bahamas and spends free-time fishing along the Texas coast.