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April 11, 2017: Chad Auler

Founder/President, Savvy Vodka

Chad Auler is a lifelong resident of Austin and sixth generation Texan. He has deep roots in the Texas alcoholic beverage industry. After graduating from the University of Texas in 1992, he joined the family business at Fall Creek Vineyards. Auler earned an MBA from the McCombs School of Business at UT, and went on to co-found Deep Eddy Vodka. Heaven Hills Brand acquired Deep Eddy Vodka in 2015.

Auler has business interests in oil and gas, real estate, commercial ranching operations and private equity, and he is also a licensed real estate broker. He is currently the President of C. Auler Holdings LP. He and his family own and operate Fall Creek Ranch in Llano County and Rancho Aparejo in Presidio County. Auler has served on numerous boards and currently serves on the McCombs School of Business Alumni Board, the University of Texas Development Board and the University of Texas Chancellor’s Council Executive Committee, to name just a few. Auler was President of the Austin Food and Wine Alliance, a nationally acclaimed wine and food organization, and he is currently President of West Austin Youth Association, a privately funded organization that provides recreational opportunities for over 5000 kids annually in Austin. Auler is an avid golfer and outdoorsman, and he and his wife, Stacy, have a daughter and a son.

M.B.A. The University of Texas at Austin, McCombs School of Business
B.A. The University of Texas at Austin


  • 2015-Present C. Auler Holdings, LP, President & Managing Partner
  • 2010-Present DE Spirits LLC, President & Co-Founder (Deep Eddy Vodka)
  • Shareholder/Board of Directors
  • 2006-Present Savvy Distillers, L.P., President & Founder (SAVVY Vodka)
  • Shareholder/Board of Directors
  • 2010-2013 Crystal Spirits, LLC, Dayton, Ohio (Buckeye Vodka)
  • Shareholder/Board of Directors
  • 2000-Present Licensed Real Estate Broker—Texas Real Estate Commission
  • 1998-Present Auler Investments, Principal
  • 1997-Present Fall Creek Ranch Partnership, Ltd., Partner
  • 1993-Present Fall Creek Vineyards, Vice-President


  • 2015-Present Development Board, University of Texas
  • 2015-Present Alumni Advisory Board, McCombs (MBA) School of Business
  • 2014-Present Executive Committee, University of Texas Chancellor’s Council
  • 2012-2013 Board of Directors (President), Austin Food & Wine Alliance
  • 2011-Present Board of Directors (President-Elect), Tarry House
  • 2010-Present Board of Directors (President), West Austin Youth Association
  • 2013-2014 Board of Directors (President), Coronet Club
  • 2009-2010 Board of Directors (President), Texas Hill Country Wine & Food Festival
  • 2001-2004 Board of Directors, Dell Discovery Center (Austin Children’s Museum)
  • 2007-2013 Sportsman’s Council, Rise School of Austin
  • 2001-2003 Legacy Council, Boy Scouts of America


  • 2014-Present Member, Austin Golf Club
  • 1995-Present Member, Austin Country Club
  • 2006-Present Member, Tarry House
  • 1997-Present Member, Horseshoe Bay Country Club
  • 1998-Present Member, Admiral’s Club of Austin
  • 2000-Present Member, University of Texas Club
  • 2009-Present Member, Bachelor’s Club of Austin
  • 2010-Present Member, Coronet Club