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April 23, 2013: Celena McGuill

Owner/partner, Lovebaked, LLC

A highly focused, energetic, team oriented, top producing and goal driven marketing professional with 15 years of
successful management and marketing experience and a proven ability to increase sales, build brand awareness and
promote a company’s image. Experienced in successfully launching key platform programs into the market; strong
planning, coordinating, problem solving and budgeting skills.


Master of Business Administration
University of Houston – Victoria, Victoria, Texas
6 hours completed

Master of Education, 2003
University of Houston, Houston, Texas

Bachelor of Science, 1999
Texas A& M University, Kingsville, Texas

Master Certificate, Internet Marketing, 2011
University of San Francisco, Online
Integrated Online Strategies, Search Engine Marketing & Usability and Advanced Interactive Marketing and Measurement

Professional Experience

Lovebaked, LLC (Lovebaked Cupcakes) – San Marcos, TX November 2011-Present

Trademark Property Company – La Palmera Corpus Christi, TX March 2011 – March 2012
Marketing Manager

Prime Retail - Prime Outlets San Marcos, Texas
Marketing Director November 2007 – August 2010

Mills Corp. /Simon Property Group, Katy Mills – Katy, Texas
Marketing Director January 2005 – November 2007

Triyar Cannon Group - Houston, Texas
Regional Director of Marketing May 2003 – December 2004

North Pasadena Community Outreach (NPCO) - Pasadena, Texas
Community Outreach Director November 1999 - May 2003

Alice Regional Hospital – Alice, Texas
Marketing Internship August 1998 – August 1999


• Voted “Best Cupcakes in San Marcos”, Lovebaked Cupcakes, 2012
• Voted “Best Dessert” Taste of Hays County, Lovebaked Cupcakes, 2012
• Gold ADDY® Award La Palmera Website Design, 2012
• ADDY® Award Best of Newspaper Overall Haute Fashion Campaign, La Palmera, 2012
• 2010 U.S. Shopping Center Silver Maxi Award – Alternative Revenue, Prime Outlets
• 2010 U.S. Shopping Center Maxi Award Finalist – Events and Promotions (Luxe 2009), Prime Outlets
• Central Texas Medical Center Foundation Board – 2009, 2010, 2011, 2013, Incoming Chair 2013, Co-chair
Fundraising Committee 2010, 2011, 2013
• San Marcos Convention and Visitors Bureau Tourism Board – 2008, 2010
• San Marcos Chamber of Commerce Special Events Committee Event Co-chair 2009, 2010
• University of Houston Victoria - Presidential Advisory Board Co-Chair and Chair of Fundraising Committee
2005, 2006, 2007
• American Marketing Association Member

Click here for a detailed resume